
Digital & Social Media Marketing Master Course
EL-0801
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Overview
Digital & Social Media Marketing remains one of the fastest-growing and most in-demand skill sets in today's highly competitive marketing ecosystem. This comprehensive 4-month course is strategically designed to take you from an absolute beginner to mastering end-to-end digital and social media strategies. To match the current industry landscape, this modernized curriculum now features deep-dive integrations into AIdriven website planning, next-generation SEO, automated content marketing, and multi-channel email automation. You will learn to build hyper-targeted lead generation funnels and execute profitable paid social ads across Meta, LinkedIn, TikTok, and YouTube, alongside advanced mobile app acquisition strategies. Through structured guidance and real-world projects—from deploying and optimizing your own live web assets to crafting viral short-form video campaigns—you will develop the hands-on expertise needed to become a confident, data-driven marketer. You will also master the analysis of modern cross-platform data using Google Analytics 4 (GA4) and Meta Ads Manager. By mastering AI-powered marketing workflows, predictive A/B testing methodologies, and automated programmatic display and PPC workflows, you will be fully prepared for tomorrow's marketing challenges. Start your journey toward a successful marketing career with a cutting-edge curriculum built for real, measurable impact.
Course Preview
Curriculum & Modules
1. Digital Marketing Introduction (10 Topics)
2. Digital Marketing vs. Traditional Marketing (7 Topics)
3. Website Planning Process (15 Topics)
4. Search Engine Optimization (SEO) (3 Topics) (On-Page + Off-Page SEO)
5. Search Engine Algorithms (9 Topics)
6. Local SEO & SEO Project Essentials (8 Topics)
7. Social Media Marketing (35 Topics) (Meta, TikTok, LinkedIn, X, YouTube)
8. Google Analytics 4 (GA4) (14 Topics)
9. Google Ads & Online Display Advertising (28 Topics)
10. Online Display Advertising (6 Topics)
11. Email Marketing & Marketing Automation (11 Topics)
12. Lead Generation for Business (10 Topics)
13. Content Marketing (11 Topics)
14. App Store Optimization (ASO) & Mobile Marketing (8 Topics)
15. Blogging & Freelancing to Make Money (7 Topics)
16. Instagram & Short-Form Visual Marketing (6 Topics)
17. Tags & Metadata Management (7 Topics)
18. Extra Lessons (6 Topics)
Please download the full curriculum to view the complete course content.
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Course Fee
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Pay in 4 installments